Content Strategy
My Role
I served as a UX consultant to the Content Manager of KSU Campus Life and facilitator to a group of UXD Graduate Students.
UX Disciplines: Content Strategy, Facilitation, Message Architecture reflecting Voice and Tone.
Deliverables: Experience Journey, Content Audit, Content Recommendations.
Approach
I conducted a set of activities to inform the content strategy for KSU Campus Life with the intent to deliver a set of content recommendations which would meet Kent's goals and the needs of the top priority audiences.
Using a set of Personas representing the four audiences, I drafted an Experience Narrative, mapping the customer to anything non-academic that would promote or diminish the Persona’s relationship with KSU.
Using the Experience Narrative and the Personas, I created an Experience Journey for each audience. This was a set of lists, carefully arranged to perform in the context of a relationship with a university.
I served as a UX consultant to the Content Manager of KSU Campus Life and facilitator to a group of UXD Graduate Students.
UX Disciplines: Content Strategy, Facilitation, Message Architecture reflecting Voice and Tone.
Deliverables: Experience Journey, Content Audit, Content Recommendations.
Approach
I conducted a set of activities to inform the content strategy for KSU Campus Life with the intent to deliver a set of content recommendations which would meet Kent's goals and the needs of the top priority audiences.
Using a set of Personas representing the four audiences, I drafted an Experience Narrative, mapping the customer to anything non-academic that would promote or diminish the Persona’s relationship with KSU.
Using the Experience Narrative and the Personas, I created an Experience Journey for each audience. This was a set of lists, carefully arranged to perform in the context of a relationship with a university.