• projects
  • writing
  • about
  • freebies
  • projects
  • writing
  • about
  • freebies
DIANE BOWEN
  • projects
  • writing
  • about
  • freebies

​Blog Redesign

Problem
Marketing initiated a blog redesign project to increase user engagement for higher value leads. 
​

​
My Role
I served as a User Experience consultant, providing user experience research and design services to the Marketing Team. ​
Picture
UX Disciplines: Content Strategy, Information Architecture, Information Design,  Interaction Design, Interface Design, User Research, Writing for UX. 
​Deliverables: Secondary Research, Service Blueprint, Wireframes, Prototypes. 
​


Approach
At the beginning of the project I met with stakeholders in Marketing to gain a shared understanding for project goals, measurements for success, and timeline expectations. I learned that implementation of Content Targeting customization technical activities have been worked on for several months and that this project would include interaction and interface design. 

After getting clarity, I stayed in communication, sharing relevant secondary research and a review of Google Analytics for popular blog pages.
Picture
Initial list of whiteboard questions
I created and shared a service blueprint to understand and confirm interactions with the system. We discussed possible activities for higher conversion rates. 

Picture
Service Blueprint for Blog Redesign
I designed several rounds of wireframes through sketching, Omnigraffle, and Sketch with the goal of email conversion of visitors into leads. Different layouts leveraged content and navigation to provide real value to the reader and highlight conversion opportunities.

Picture
Initial Whiteboard Wireframes
Picture
Annotated Wireframes
 ​Results
 A responsive design crafted in Sketch was selected for implementation.  The design met all user and business goals. 
Picture
Desktop blog home
Picture
Desktop blog post
Picture
Mobile video blog, truncated

Lessons Learned
Stay nimble! Project priorities were modified mid-design. Since team members were highly collaborative, flexible, and responsive, pivoting to new priorities did not cause any issues. 
Back to Selected Projects

Get in touch

Picture
I am a champion of the user, seeking to understand user needs, motivations, and behaviors. Highly collaborative, I facilitate and create design solutions to deliver the best possible experience, resulting in success for both user and business.

I've served as Lead Product Designer and Sr UX Researcher. I've led Service Design, exploring end-to-end services to reveal moments that matter. 

When not collaborating on research or problem solving, I enjoy spending time with family and friends.
diabowen@gmail.com
​© Copyright Diane Bowen 2022