Lean App Design from Concept to Prototype
Problem
The two-member start-up company, Reminder Fx, created a basic iOS reminder and to-do list app. The founders were unsure how to differentiate themselves in the crowded market of reminder and to-do list apps.
With a business goal to be more than a generic reminder app, they needed insights to solve for unique user needs through intentional design. Three primary project needs surfaced:
My Role
I served as a consultant, providing user experience research and design services to Reminder Fx. I analyzed competitors to better understand the domain. I asked questions and conducted activities that would help us understand user jobs, pains, and hoped for gains.
UX Disciplines: Content Strategy, Information Architecture, Information Design, Interaction Design, Interface Design, User Research, Visual Design, Writing for UX.
Deliverables: User Interviews, Personas, Usability Testing, Wireframes, Prototypes.
Approach
I separated the project into two phases, Discovery Research and Design.
I conducted Contextual Inquiry Interviews and observed users of reminder and to-do list apps to understand user goals, motivations, and behaviors.
The Interview findings resulted in a new Product Concept description:
Connect to get more done together!
Reminder Fx is an easy to use and sharable to-do list and reminder app for iOS. Reminder Fx combines your notes, calendar, reminders, and messaging in one digital location.
Persona
A primary Persona was crafted from data collected during Discovery Research and served as a rallying point or both design and development.
The two-member start-up company, Reminder Fx, created a basic iOS reminder and to-do list app. The founders were unsure how to differentiate themselves in the crowded market of reminder and to-do list apps.
With a business goal to be more than a generic reminder app, they needed insights to solve for unique user needs through intentional design. Three primary project needs surfaced:
- Identify target users and their goals, motivations, and behaviors
- Redesign to differentiate Reminder Fx among other reminder and to-do list apps
- Test redesign with target users and refine interactions
My Role
I served as a consultant, providing user experience research and design services to Reminder Fx. I analyzed competitors to better understand the domain. I asked questions and conducted activities that would help us understand user jobs, pains, and hoped for gains.
UX Disciplines: Content Strategy, Information Architecture, Information Design, Interaction Design, Interface Design, User Research, Visual Design, Writing for UX.
Deliverables: User Interviews, Personas, Usability Testing, Wireframes, Prototypes.
Approach
I separated the project into two phases, Discovery Research and Design.
I conducted Contextual Inquiry Interviews and observed users of reminder and to-do list apps to understand user goals, motivations, and behaviors.
- Who uses reminder and to-do list apps?
- What problem do they need solved?
- How do we solve that problem for them?
The Interview findings resulted in a new Product Concept description:
Connect to get more done together!
Reminder Fx is an easy to use and sharable to-do list and reminder app for iOS. Reminder Fx combines your notes, calendar, reminders, and messaging in one digital location.
Persona
A primary Persona was crafted from data collected during Discovery Research and served as a rallying point or both design and development.